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 > Business advice  > Selling to customers  > Sales and service

Sales and service

Providing clear information that the customer can understand avoids misunderstandings, and in turn, any subsequent conflicts that may arise.

Making things easy to buy is also an important selling strategy for your business. This covers situations where customers place orders or apply for goods and services that are not immediately available, or are to be used in the future.

The many steps in ‘processing' the order are obviously essential, but largely invisible to the customer as they occur within your business. This is why the stage of confirming the order is so important, as it gives the customer the confidence that their order will proceed as expected. Make sure you have processes for:

Provide relevant and timely follow-up services to customers. This can be initiated as a request from the customer, or it can be something initiated by you where you need to send something to the customer such as confirming arrangements, providing quotes, sending information, providing progress reports or requesting clarification.

Finally, make it clear and easy for your customers to pay. The fundamental purpose of a bill is to make it extremely clear to the customer how much needs to be paid - in such a way that the customer can understand what in fact they are paying for. Provide a billing inquiries service and bill payment options if you can - your customers will really appreciate it.

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