Advertising can improve your business by making people aware of the products and services that you provide. Many companies advertise regularly to:
- build an image for their business
- promote special offers
- increase sales.
Advertising can be in the form of:
- mass media (eg. television, radio, magazines, newspapers)
- signage in your place of business advertising a particular product or service
- outdoor advertising (eg. bus shelters, taxis)
- flyers, brochures.
You should think carefully about any advertising that you do as it can be expensive, and advertising mistakes can be costly. Be careful not to tell your customers the wrong information or portray a message that could be taken in another way, otherwise you may end up developing a poor perception of your business.
There are laws about how you should and shouldn't advertise. Make sure that you understand what the boundaries are before you spend large amounts of money. Severe penalties apply for false and misleading advertising.
Related information:
Scams
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Information on copyright for the Office of Consumer and Business Affairs website is provided on behalf of South Australia Central http://www.sacentral.sa.gov.au/site/page.cfm?u=60
Disclaimer
Information on the disclaimer for the Office of Consumer and Business Affairs website is provided on behalf of South Australia Central http://www.sacentral.sa.gov.au/site/page.cfm?u=61
Privacy
The South Australian Office of Consumer and Business Affairs (OCBA) is committed to protecting your privacy and the confidentiality of your personal information, consistent with the South Australian Government's Information Privacy Principles. If you would like to view the full privacy statement please visit: http://www.ocba.sa.gov.au/privacy.html
Webmaster
If you wish to provide feedback on the Office of Consumer and Business Affairs website please contact the Webmaster via email mailto:webmaster@agd.sa.gov.au
Accessibility
Information on accessibility for the Office of Consumer and Business Affairs website can be viewed at: http://www.ocba.sa.gov.au/accessibility.html